Retail and exhibition graphics throughout Europe are migrating to printed fabrics in stretch frames. It’s easy to understand why once you see the numerous benefits.
What Is It?
Simply put, the combination of printed fabric and aluminium frame can replace printed, rigid substrates in most applications. It begins with the rich and vibrant colours of the printed fabric. The non-reflective surface offers a refined look that is especially important in environments such as TV news sets and red carpet back walls.
Next, a silicon strip, or welt, is sewn to all edges of the fabric. The welt holds the fabric in place in a specially designed frame system. The prints are held taut in the frame and can be free-standing, hung or wall-mounted.
The Benefits
A primary goal was to limit the total number of pieces to keep it simple. The framing and fabric are lightweight and ship unassembled in smaller packages compared to printed rigid substrates. That cuts the costs on packaging and shipping. The frames are easily assembled with hex keys. If the framing is wall-mounted or hung, there will be additional installation steps and tools needed. Once the frame is installed, the graphics are fitted in minutes. Swapping graphics also takes just a few minutes without tools. Once installed, the frame becomes very unobtrusive. The high-end look presents customers with more graphic and less frame. The fabric surface won’t reflect trade show or studio lights making them ideal backdrops for video and photography.
The Options
REXframe extrusions are available as single-sided, double-sided, cubes, suspended, curved and lightboxes. Plus, these different extrusions can be combined to build truly unique 3D structures such as cash wraps, entry arches and trade show displays. The modular system allows for endless customization.
The Future:
R A Smart is the master UK distributor for REXframe and we’re looking for reputable dealers and partners to join the brand. REXframe offers:
- A lightweight, easy to assemble, reusable framing solution.
- Versatility to create almost any design you can think of.
- Low shipping costs and easy storage.
Sound good? Please get in touch using the details below to discuss the next steps and how REXframe can benefit your business.
Click here for more information – REXframe UK
